Knowing your Customers is the secret of successful selling. Your current customers are vital sources of information and the more you know about them, the easier it can be to enhance their spending. Further, you can also make use of the information you acquire to help you locate new clients.
What's Customer Profiling?
Customer profiling is a way through which you can create a portrait of your customers to help you make design decisions concerning your service. Here, the customers sharing similar goals and characteristics are broken down into groups, with each group given a representative with a name, photo, and a description. Customer profiles, called personas are created from an understanding of the typical audience generated from customer research, and focus on the various goals and scenarios the customers might find themselves in when interacting with a particular touch point such as shop floor, website, catalogue, etc. Unlike typical demographics or segmentation, differences in income, geography, status, etc. don't essentially split customers into various groups.
Major Benefits of Profiling Customers
The information you acquire makes it easier to distinguish why customers buy from you. The more information you get about your customers, the easier it's to spot opportunities to sell them new products. You can use your new database to group individual customer profiles into various 'market segments'. This will let you target each group with particular offers customised to their requirements. Targeting by segment also makes it easier to make sure that each customer gets the relevant marketing messages at the suitable time.
Majority of the projects evolve from an idea, and grow through the opinions of influential members of the project team. The distress is that these influential members of the project team are seldom the customer or the end user. This frequently results in a product or service that doesn't quite meet client expectations or requirements, and the interaction with it might be inept. Likewise, the decision making process can be delayed due to a clash of various opinions, with no member of the project team able to make a certain agreement on whether X or Y is best for this project.
Customer Profiling App
This is a very useful Tally Mobile application for people on the field, for instance – Sales Person, Sales Managers or Business owners. The app includes a Business directory, contact details, client analysis, client's business data and their account statement and bill wise outstanding. Overall it does an entire profiling of the client and presents it to you in a simple and organised way. This Tally ERP mobile application provides business analysis of the client wherein it portrays the periodic performance of the client in the area of sales, payments and outstanding'. This specific Tally software app on mobile comes with a pre-configured company setup which you can utilise to see the working of the app with sample data. However, in order to configure the app with your Tally, you must purchase and install the server component.
On a concluding note, customer profiling must be undertaken to offer information and notify the project team about the end users and/or clients to let the project decisions to be made from the perspective of the user.
Riyaz Tamboli is a Director at Antraweb Technologies Pvt. Ltd, a leading provider of Tally ERP 9 Software and support. Antraweb is a Master Tally Solutions’ partner with over 20 years of experience in providing Tally services including integration, customization, providing mobile apps, add-ons and more. His knowledge and experience has been instrumental in developing customized solutions for various businesses. Organizations can benefit from implementing Tally ERP 9 app for their business and can download it from website.